LAKEWOOD, Colo. (Jan. 9, 2024)
The Professional Ski Instructors of America and American Association of Snowboard Instructors (PSIA-AASI) recently introduced Breckenridge Distillery as its official spirit supplier.
The partnership, unveiled during an exclusive event with the PSIA-AASI National Team at the Main Street Tasting Room in Breckenridge, marks the convergence of shared passions for snow, mountains, and alpine living.
Highlights of the collaboration include an exclusive PSIA-AASI labeled bottle of Breckenridge Distillery’s Bourbon Whiskey Reserve Blend, the introduction of the signature snow pro cocktail, “The Fall Line,” and a commitment to growing snowsports participation. Notably, $5 from each bottle sold will be donated to the PSIA-AASI Education Foundation. These exclusively labeled bottles are now available to purchase.
Bryan Nolt, founder and CEO of Breckenridge Distillery, expressed, “The mountains are why we’re here in Breckenridge. It’s what makes our distillery so special. The quality of the water we use, the ties to the mountains, skiing, and snowboarding are all key to the culture and history of what we are doing.”
Established in 2008, Breckenridge Distillery, recognized as the “World’s Highest Distillery,” is renowned for its high-rye mash American-style craft whiskey. The distillery boasts an array of accolades, including three Icons of Whisky awards, nine Best American Blended titles at the World Whiskies Awards, and four-time Colorado Distillery of the Year at the New York International Spirits Competition.
“This partnership extends the reach and connectivity of the over 21-year-old snowsports instruction community,” commented PSIA-AASI CEO Peggy Hiller. “Breckenridge Distillery’s high-quality products offer a delightful option for après time; the PSIA-AASI branded bottles are perfect for holidays, gifting, and sipping; and each donation to the Education Foundation will help us create more opportunities for instructors and instructing.”
The PSIA-AASI Education Foundation empowers professional ski and snowboard instructors, providing resources and training to enhance personal growth and advance their instructional careers. As a reminder, please drink responsibly.
About PSIA-AASI
The Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) is a nonprofit education association – and close-knit community – of more than 33,000 snowsports professionals dedicated to creating life-changing experiences for others through snowsports instruction. PSIA-AASI members give people the gift of freedom, health, and the ability to enjoy sports that will reward them for life. Members of PSIA-AASI are busy creating the future of skiing and snowboarding – the association is there to help make that job easier, providing the platform and support to ensure their success.
For More Information:
Andy Stein
Marketing Manager
astein@thesnowpros.org
303.987.9390
