BRECKENRIDGE, Colo., Sept. 03, 2025 (GLOBE NEWSWIRE) — Breckenridge Distillery, an award-winning craft distillery and spirits brand owned by Tilray Brands, Inc. (NASDAQ: TLRY; TSX: TLRY), has announced a strategic change in its California distribution approach, appointing Winebow, a respected national partner, to manage distribution responsibilities within the state.
Winebow, a trusted leader in nationwide beverage distribution, is now overseeing Breckenridge Distillery’s full spirits collection across California—including its celebrated bourbon whiskey, whiskey, rum, vodka, gin, and newly launched tequila. Winebow’s strong presence on the West Coast and dedication to exceptional service make them the perfect partner to help Breckenridge Distillery thrive and reach even more fans throughout the Golden State.
“This collaboration builds upon a longstanding and highly valued relationship, during which Winebow has consistently demonstrated excellence in representing our portfolio,” says Michael Horan, Breckenridge Distillery Executive Vice President of Sales. “We hold Winebow in the highest regard and deeply respect their go-to-market strategies, which align closely with our vision for growth. We are confident that this expanded partnership will drive significant momentum and strengthen our position in the California market.”
Breckenridge Distillery remains committed to delivering premium craft spirits to California retailers and on‑premise accounts. Winebow, with its existing Benicia facility and deep local relationships, will leverage its infrastructure to provide focused support in logistics, salesforce coverage, and retail activation.
For more information about Breckenridge Distillery, visit breckdisitllery.com. Follow Breckenridge Distillery on Instagram @breckdistillery. Age 21+. Always enjoy responsibly.
