Award-Winning Breckenridge Bourbon and Mountain Shot Roll Out at 18 Cheba Hut Locations, Serving Up Shot-and-a-Beer Specials
BRECKENRIDGE, Colo., March 17, 2026 – Breckenridge Distillery, an award-winning craft distillery and spirits brand by Tilray Brands, Inc. (NASDAQ: TLRY; TSX: TLRY is excited to announce that Cheba Hut ‘Toasted’ Subs will roll out Breckenridge Distillery products across 18 Colorado-based Cheba Hut restaurants. This will bring Breckenridge Distillery’s award-winning Bourbon Whiskey to all participating locations, with select restaurants in Boulder, Dillon, and one Denver location also pouring Mountain Shot, the distillery’s bold, shootable chocolate and mint whiskey.
Rooted in a shared love for mountain culture, irreverent fun, and doing things the Colorado way, fans will have a new way to toast their favorite subs. To celebrate the launch, participating Cheba Hut locations will offer drink specials, including a classic shot-and-a-beer combo, pairing perfectly with toasted subs and laid-back vibes.
“This is a natural fit,” said Jessie Unruh, Director of Marketing at Breckenridge Distillery. “Cheba Hut and Breckenridge Distillery are both Colorado-founded brands that have grown by building strong local communities and delivering distinctive, high-quality experiences. By bringing our award-winning Bourbon Whiskey and Mountain Shot to Cheba Hut locations statewide, we’re creating a new way for guests to enjoy Breckenridge spirits in a relaxed, approachable setting – whether they’re unwinding after a day in the mountains or gathering with friends.”
Cheba Hut customers can expect Breckenridge Distillery’s Bourbon Whiskey featured across all 18 Colorado locations, while Mountain Shot—known for its smooth, chocolate-mint flavor and adventurous spirit—will be available at select spots in Boulder, Dillon, and Denver, making it an ideal après-ski or late-night toast.
“At Cheba Hut, we’re all about good food, good drinks, and good people,” said Meg Berenson, Manager of Marketing and Strategic Partnerships at Cheba Hut. “Breckenridge Distillery lets us highlight a legendary Colorado brand that aligns perfectly with our culture. A shot and a beer never tasted so good, especially when it’s paired with a toasted sub.”
The Breckenridge Distillery are now live at participating Colorado locations. Drink specials may vary by restaurant. Guests must be 21+ to enjoy.
For more information about Breckenridge Distillery, visit breckdisitllery.com. Follow Breckenridge Distillery on Instagram @breckdistillery. Age 21+. Always enjoy responsibly.
