The Award-Winning Colorado Craft Distillery Expands Its Whiskey Portfolio with a New 100 Proof Rye, Available Now
BRECKENRIDGE, Colo., June 4, 2026 – Breckenridge Distillery, an award-winning craft distillery and spirits brand by Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), today announced the launch of Breckenridge Rye Whiskey, a bold, full-flavored new expression bottled at 100 proof / 50% ABV that showcases the distillery’s deep commitment to craft. Produced at 9,600 feet and crafted from an 80% rye mash bill, the palate delivers a rich, lingering rye spice rooted in the rugged character of the American West.
Breckenridge Rye Whiskey is the latest evolution of the distillery’s celebrated whiskey lineup. Crafted at altitude in the heart of the Colorado Rockies, this expression reflects the same passion for precision and quality that has earned the distillery three World’s Best and awards and five Icons of Whiskey awards on the world stage.
The nose opens with soft chocolate and fleeting hints of cherry, layered with subtle honey, delicate hay, and a gentle rye spice that adds an earthy, rustic lift. On the palate, light chocolate builds into rich caramel and cocoa, with hints of stone fruit emerging mid-palate before a bold, lingering rye spice carries through a warm, enduring finish.
“Rye whiskey has always been one of our favorites. Traditional Rye fans talk a lot about how many of today’s available offerings lack the big rye notes with a perfect spice balance that we enjoyed in decades past. We wanted to bring back classic Rye, bold but in harmony, devoid of the angular oak notes you typically encounter these days. We believe we nailed this one,” said Bryan Nolt, Founder of Breckenridge Distillery. “We’ve spent years refining what a Colorado whiskey could be, and this represents some of the most deliberate, exciting work we’ve ever done as a distillery.”
Breckenridge Rye Whiskey is now available in Colorado retailers and online for home delivery where permitted. Breckenridge Rye Whiskey will be available in national retailers summer of 2026. 100 Proof, 50% ABV, $34.99-39.99 MSRP.
For more information about Breckenridge Distillery, visit www.breckenridgedistillery.com. Follow Breckenridge on Instagram @breckdistillery and become a fan at facebook.com/BreckDistillery. Age 21+. Always enjoy responsibly.
